Just about every fall like clockwork, more and extra TikTok consumers reduce by themselves in a extremely precise area of interest: Bama Hurry video clips. There is just a thing so captivating about the College of Alabama’s hyper-meticulous sorority hurry week rituals that thoroughly acquire more than TikTok for a complete week in August. But now admirers of the vids can dive into the craze even further more, simply because a Bama Hurry documentary promises to fully explore how preppy #OOTD movies, viral dance battles, and around-the-best occasions turned one particular higher education campus into TikTok’s favored playground.

The documentary was filmed all through the College of Alabama’s 2022 sorority recruitment 7 days, which took spot from Aug. 6 to Aug. 14. The movie, which is manufactured by Vice Studios, was to start with just a rumor among suspicious pledges, before it was finally confirmed in an Aug. 12 New York Times story. Director Rachel Fleit emphasised that the doc would be compassionate to the girls speeding, somewhat than exploitative: “This film is a considerate and compassionate portrayal of young females in 2022 as they rush the sorority procedure at the College of Alabama.” Wide range has considering the fact that verified that Vice Studios is generating the documentary in affiliation with HBO Max, where it will premiere as a streaming exclusive on May 23.

Eager admirers can count on a deep dive into all the TikTok tendencies that very first made Bama Rush a viral feeling in 2021. Most notably, outfit-of-the-day (#OOTD) video clips blew up on TikTok for the duration of rush week, as pledges showed off how they included their personal model into the rigid rush 7 days gown codes that adjusted daily.

The #BamaRush tag was also entire of rushes sharing films bonding with their pledge class by executing viral dances, and having viewers inside all the functions and themed functions all through the frantic 7 days.

HBO Max unveiled the full trailer for the doc on May perhaps 4, revealing that the task would peel back again the pastels and get-togethers of Greek lifestyle to expose the darker facet of the society.

Most notably, the trailer discovered that the doc would go meta, covering the paranoia that surrounded 2022 hurry week as sorority and fraternity customers grew to become knowledgeable of the creation. The remaining times of the 1st-glimpse movie tease threatening information sent by “The Machine,” a notoriously problematic key society at the University of Alabama.

You can view Bama Rush when it streams on HBO Max on Might 23.