A lot of influencers are regarded for their whole-face glam. Exhibit A: Alix Earle. Quite often, she’ll put up makeup tutorials and GRWM videos detailing how to achieve her extraordinary natural beauty looks. But did you know that some of her most legendary whole beats weren’t developed with her have two fingers? When she isn’t speeding to get prepared right before a night time out in Miami or Turks & Caicos, Earle commonly enlists celeb make-up artist Alexis Oakley to perform her magic. She’s really the visionary driving the TikTok star’s edgy Coachella seems, Brittany Mahomes’ Met Gala glam, and Tana Mongeau’s endlessly innovative Halloween makeup, to name a handful of. So there definitely is no one particular greater to talk to about all issues elegance.

The Los Angeles-based MUA has amassed virtually 400,000 followers across TikTok and Instagram, exactly where she shares powering-the-scenes content material and photos of stars from her well known roster such as Avril Lavigne, Olivia Jade, and Kris Jenner. She also shares her ideal recommendations for makeup artistry, like what she brings in her journey kit. Most just lately, the 25-yr-outdated collaborated with Profit Cosmetics on the brand’s new “Bronze and Glow Like a Pro” marketing campaign, wherever she demonstrates skin-centric strategies and merchandise she employs on both herself and her purchasers, great for the summer season months in advance.

Given that real kinds don’t gatekeep, Oakley chatted with Elite Each day about how to basically use bronzer (really don’t pay attention to TikTok, folks!), the goods she often keeps in her purse, moreover her fave seems she’s designed for TikTok’s reigning queen.

This interview has been edited and condensed for clarity.

Elite Daily: Congrats on your partnership with Gain! Can you share how you’re doing the job with each other?

Alexis Oakley: Gain was truly 1 of the initial models that I ever got introduced to when I was starting off my makeup journey, so it is so entire circle to be in a position to have this partnership with them. We have obtained to clearly show some of the goods and how I use them in my kit as a movie star makeup artist, and some of the strategies and tricks that not absolutely everyone would know, do human body glow makeup, and how to effectively contour your confront on all experience designs. It is been genuinely entertaining.

ED: Summer months is all about glowy, bronzy skin. What are your most effective methods for achieving this appear?

AO: My favourite technique is all about substantial placement I constantly like to apply my bronzer larger than I feel like you usually would. On TikTok, I’m seeing a great deal of men and women apply it beneath their cheekbones, in which as a celebrity make-up artist, I really like to apply it specifically on top of my cheekbone due to the fact I truly feel like that’s what’s truly likely to enable to lift and snatch your confront. Similar with the highlighter absolutely everyone always applies it type of ideal behind the apple of their cheek, whereas I like to use it right beneath the eye since I experience like it just helps to brighten and carry everything.

ED: Benefit’s Hoola Bronzer has been a mainstay considering the fact that the early ’00s. Why do you imagine it has remained this sort of a holy-grail solution?

AO: The product speaks for by itself since it is so superior. It blends out remarkable, it appears to be excellent in all lighting, the shade vary is fantastic, and I like the extensions that they’ve completed, with Hoola Caramel and factors like that, for the reason that it works on all pores and skin kinds. It does not make a difference your undertone, your shade, it’s these kinds of a cult classic, and it seems great on everybody.

ED: Are there any underrated Y2K items you’d like to see get the viral treatment method?

AO: Pops of color on the eyes are coming back again, which I seriously adore. Olivia Rodrigo kind of paved that in a new way, for the reason that she is so Y2K. Bronzer is also coming back now, but in a lot more of an elevated way, simply because I feel like back in the day, it was just big brush vibes, bronze the full confront, tremendous tan. Now, it is all about framework and utilizing that to actually contour and shape the encounter.

ED: You are normally on top of TikTok elegance traits. What are your absolute faves suitable now?

AO: I adore that blush is getting a moment. When I first started in 2016, I was so anti-blush. All I did was bronzer and highlighter. Now, I love blush, and it’s so excellent too, due to the fact Advantage has so numerous astounding blushes. A big part of our campaign was showing how to use the blushes, irrespective of whether it be TikTok traits and apply it in the W throughout the confront, or that sunset ombre blush, the place you would begin with a lighter shade on the apple of the cheek, and then do the job your way up and fade into this stunning ombre darker shade.

ED: And which traits will need to go?

AO: I’m in excess of these “hacks” that I’m observing on TikTok. Some of them are fantastic — I like underpainting — but then these types where by it’s working with the paper to contour your nose and issues like that, it is just unwanted steps. In some cases, folks test and overcomplicate items on TikTok, where by I’m all about likely to the principles, keeping points straightforward, locating multi-use solutions. Quick, effortless glam is my vibe.

ED: Another person who’s no stranger to heading viral is Alix Earle. Do you have any go-to items you use for her?

AO: We adore to swap it up, and I’m hoping to get her out of her convenience zone. That is undoubtedly generally what I try out to operate with any time it will come to consumers. I have these fantastic associations with my women, in which we’ll start off, and they’ll be like, “I just want bronzy, uncomplicated.” Then in excess of time, we’ll do a graphic liner, far more of an powerful blush, or a lip. But I surely have my staples in my kit Hoola Bronzer is a person. The Dandelion Blush is one particular of my favorites, as well it is a attractive mild pale pink shade and appears to be superior on absolutely everyone.

ED: What are your best 3 beloved seems to be you have designed for her?

AO: I enjoy the search that we did for Coachella with the genuinely rigorous black eyeliner. So many individuals recreated it immediately after. It is not an intense general search at all, but since it was her, it was so various and out there.

I also enjoy the first glam that we ever did. It was quite significantly an specific duplicate of her day-to-day make-up that she does, but just a extra elevated variation. I did some of these techniques that I’ve talked about, wherever it is all about lifting the face and the ombre blush. We additional a number of individual lashes to help carry the eye, and it designed these kinds of a distinction.

A third glance that we did was another Coachella seem. We basically did sort of an open-finished eyeliner. It was even now a graphic eye, exactly where the liner came up out of the crease and then linked into a common winged liner, and it seemed so quite and assisted to open up her eyes so considerably, which she’s all about definitely, for the reason that she’s known for the white eyeliner.

ED: Her Coachella glimpse was straight hearth. With festival time in complete swing, what are some tendencies you have been noticing that should really inspire our readers’ very own #festivalSZN appears?

AO: Past yr, everybody was all about the Euphoria makeup, but virtually to an serious. This yr, persons are still employing the rhinestones or pops of colour, but the Euphoria makeup is a far more toned-down, wearable version. Which is form of what Alix and I channeled, as well.

ED: A lot of people today only see glam, but you have documented some “not so glamorous” bits at the rear of the scenes. Have you ever skilled any makeup mishaps right before or following a big celebration?

AO: Oh, my God, absolutely. I try to remember one particular of the initial moments that this took place, it was a Halloween shoot with Tana Mongeau. She was becoming Tiger King’s Carole Baskin. We have been undertaking her glam, we’re an hour and a fifty percent late for this photograph shoot previously, and then it was an hour away from in which she lives. So she was like, “We’re going to have to do this on the road, in a Sprinter van.” So just envision a Sprinter van going down a hill. It is shaking, there are so numerous persons, blasting audio, and I’m seeking to do a cheetah-print eye on her.

We finished up getting there, the shoot seemed amazing, and it is continue to a person of my favored appears to be on her because it was just so entertaining. Actually, in the minute, matters like that seem hectic and stressful. But then you glance back again and snicker about it afterwards, and you’re like, “That was one particular of my favorite matters.”

ED: You also showed off all the goods you have to pack when you’re touring for operate. What are 3 products and solutions that are always in your purse?

AO: An eyelash roller, for sure, for the reason that even if you you should not have mascara, that tends to make these types of a major big difference in just opening your eyes. I often have Benetint much too, mainly because I come to feel like even if you’re not putting on makeup, you just place a little Benetint on the cheeks and the lips and you appear like a sweet clear girl. And then Benefit’s 24-Hour Brow Setter since, again, it just allows to carry the encounter and make you appear set together.

ED: What information do you have for fellow make-up-obsessed Gen-Zers who are looking to enter the elegance marketplace?

AO: Really do not be frightened to put on your own out there. I truly employed social media as a advertising and marketing instrument I posted my function on Instagram and then would just DM men and women consistently, like, “Hey, bestie, I’ll do your glam for free in trade for an Instagram tale tag.” That is in fact how I started off working with Alix and Brittany Mahomes. If you get a no, you’re inquiring the improper person. I have listened to a lot more nos than I have yeses — you can not let it get you down. And truthfully, you might just not be prepared but. I acquired nos from a few people when I initially commenced, and now, they are my consumers. I know if I would’ve glammed them five several years back when I imagined I was all set, I undoubtedly was not. Every thing takes place for a motive, and just maintain preventing and never allow it ruin your self-esteem.