e.l.f. Cosmetics actually is that girl. At the beginning of this calendar year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has more than 294 million views. Right before that, the TikTok GRWM girlies raved about their Power Grip Primer for its insanely sticky regularity that retains your make-up — amongst other points creators have tested — stuck onto your confront all day. Their goods generally take in, so it may possibly be a shock that their latest drop isn’t truly a make-up solution at all.

e.l.f. cosmetics and e.l.f. pores and skin has collaborated with Roblox to create e.lf. UP!, an on the web game that features a “personalized Tycoon experience” wherever players can tap into their entrepreneurial spirit to produce startups encompassing themes they are interested in. Through the game, end users really step into that Tycoon strength by remaining ready to work their have individualized businesses and earn the game’s currency Robux. If the scenes glimpse acquainted, that is mainly because the game’s various worlds are primarily based on some of e.l.f’s top rated items. For instance, the climbing health club and tech get started-up is dependent on the Ability Grip Primer though the crystal cave jewelry and artwork gallery are inspired by the Halo Glow.

There is also an underwater sea daily life charity and animal rescue (pictured below) that was impressed by the Holy Hydration! skincare collection. This setting’s blue tinge matches the shade of the products and solutions, and it has an aquarium-like feel.

In honor of e.l.f.’s Large Temper mascara, there is a recording studio and karaoke bar (pictured below). The purple tones of this scene are match the mascara’s shiny purple tube. If this is the enterprise you pick out to go after, the vibes will set you in the greatest temper.

To travel participant action, e.l.f. is gifting one million UGC (user-produced information) merchandise inspired by their goods, for illustration, a Electric power Grip Primer VR headset. These products equate to virtual merchandise gathered in the worlds.

Plus, e.l.f. plans to extend the worlds and alternatives in the coming months — continue to be tuned for a pet adoption middle in honor of the brand remaining cruelty-cost-free. Expect to see new activity mechanics, more parts motivated by new items and launches, a multi-lingual rollout, and extra.

If you’re on the lookout for a new passion, you can include an aspect of perform to your elegance plan and give e.l.f. UP! a shot.